ABOUT THE PROJECT
A brand new communication platform for the best-selling vodka in Poland.
The main goal of the campaign was to refresh the brand image, make it more expressive, fresh and spontaneous. As a result, Soplica began to evolve and adapt to the youngest group of fans, at the same time distinguishing itself from the competition.
Whole communication is resilient in the context of consumer and seasonal activations, and the main core is the insight of meetings with friends and the variety of consumption contexts.
SOPLICA / CEDC — OS3
CREDITS
- CLIENTCEDC
- AGENCYOS3
- CREATIVE DIRECTORMarta Hermanowicz
- SNR. ART DIRECTORMateusz Reiss
- SENIOR COPYWRITERMichał Stalmaski
- CLIENT SERVICEMałgorzata Szerenos, Luiza Szymańska
- DIRECTORŁukasz Zabłocki
- DOPMaciek Ryter