ABOUT THE PROJECT
House cleaning can be a boring, tedious chore — but it doesn’t have to be.
How do you make it right? Bring in Meglio degreaser and your family, and turn cleaning into wild, wild fun.
Meglio is an Italian all-purpose degreaser, so in our commercial we invited viewers into a true spaghetti western world. Coyotes, Indians, cowboys and cowgirls, Morricone-esque tunes, shootouts and a motorbike — all to show off the quality of the product. Because Meglio means “the best” (literally in Italian, and in general).
MEGLIO — TDY TODAY
CREDITS
- CLIENTMeglio
- AGENCYTDY Today
- CREATIVE DIRECTORDominik Tomasik
- ART DIRECTORMateusz Reiss
- COPYWRITERJakub Kiraga
- CLIENT SERVICEPrzemek Jędryczkowski
- DIRECTORKuba Michalczuk
- DOPKajetan Plis
- PRODUCTION HOUSEGraffiti Films