ABOUT THE PROJECT
How do you talk about a cool, Parisian shade of hair in Poland?
Let’s settle one thing first: you don’t have to be French to show off French style. When it comes to hair, a visit to the hairdresser is enough to give it a cool Parisian look. And you can pick up a word or two of French, n’est-ce pas? That’s why, in the Parisian Cool campaign for L’Oréal Professionnel, we invited Marieta Żukowska — a respected Polish actress and style icon — to a short French lesson.
Our spot shows that Warsaw is called the Paris of the East for a reason, that French isn’t that difficult, and that Marieta looks great in a cool shade of blonde.
L’ORÉAL PROFESSIONNEL — TDY TODAY
CREDITS
- CLIENTL’Oréal Professionnel
- AGENCYTDY Today
- CREATIVE DIRECTORDominik Tomasik
- ART DIRECTORMateusz Reiss
- COPYWRITERJakub Kiraga
- CLIENT SERVICEPrzemek Jędryczkowski
- DIRECTORTomasz Chrapusta
- DOPIgor Polaniewicz
- PRODUCTION HOUSEGraffiti Films