ABOUT THE PROJECT
Increasingly, we collect experiences instead of truly living them.
We store memories on our phones and in our minds, constantly planning what comes next, while the present moment quietly slips away. Lech positions itself as an antidote to this mindset, inviting people to return to what matters most: embracing the moment.
In 2026, the “Catch the Moment” platform focuses on telling stories through micro-moments — small, relatable slices of life that are at their best when we allow ourselves to simply experience them. Each execution explores its own intimate universe, celebrating a brief pause and a breath of fresh air in contrast to the relentless pace of everyday life.
LECH / ASAHI — VML
CREDITS
- CLIENTLech / Asahi
- AGENCYVML
- DIRECTORTadeusz Śliwa
- SNR. ART DIRECTORMateusz Reiss
- SNR. COPYWRITERKuba Kiraga
- CREATIVE DIRECTORAdam Caban
- ACCOUNT DIRECTORAnia Kwiat
- PRODUCTIONMoon Films
- POST-PRODUCTIONLunapark