ABOUT THE PROJECT
Mrs. Hardmade knows what’s good.
Hardmade returned with a new chapter of its “Mrs. Hardmade Knows What’s Good” platform. Because the world doesn’t need another predictable story — it needs a fresh perspective and unexpectedly bold flavors.
Mrs. Hardmade — vibrant, young at heart, self-aware, and always open to trying something new — shows no signs of slowing down. This time, she’s introducing a trio of distinctive flavor creations:
- Cherry Choco — rich cherry notes with a hint of chocolate.
- Creamy Mango 0.0% — tropical, creamy, and alcohol-free.
- Lychee Aloe — an exotic, refreshingly unexpected combination.
HARDMADE / ASAHI — VML
CREDITS
- CLIENTHardmade / Asahi
- AGENCYVML
- CREATIVE GROUP HEADSMateusz Reiss, Kuba Kiraga
- COPYWRITERMichał Stalmaski
- CLIENT SERVICEAdrianna Dytman