Mrs. Hardmade
︎ Client: Hardmade, Asahi





Hardmade returned with a new chapter of its "Mrs. Hardmade Knows What's Good" platform.


Because the world doesn't need another predictable story—it needs a fresh perspective and unexpectedly bold flavors.

Mrs. Hardmade—vibrant, young at heart, self-aware, and always open to trying something new—shows no signs of slowing down. This time, she's introducing a trio of distinctive flavor creations:
  • Cherry Choco – rich cherry notes with a hint of chocolate.
  • Creamy Mango 0.0% – tropical, creamy, and alcohol-free.
  • Lychee Aloe – an exotic, refreshingly unexpected combination.




+ Video















Credits



Client: Hardmade, Asahi
Agency: VML
Creative Group Heads: Mateusz Reiss, Kuba Kiraga
Copywriter: Michał Stalmaski
Client Service: Adrianna Dytman

+ experience


2024-now Przestrzeń - Creative Group Head
2021-2024 OS3 - Senior Art Director
2019-21 Havas Warsaw - Art Director
2018-19 TDY today - Art Director
2017-18 Grandes Kochonos - Art Director
2016-17 BBDO Warsaw - Art Director
2014-16 Publicis Worldwide - Art Director
2013-14 GoldenSubmarine - Graphic designer


contact +


p: +48 534 338 027
m: mateuszreiss@aol.com



instagram +