Mrs. Hardmade
︎ Client: Hardmade, Asahi
Hardmade returned with a new chapter of its "Mrs. Hardmade Knows What's Good" platform.
Because the world doesn't need another predictable story—it needs a fresh perspective and unexpectedly bold flavors.
Mrs. Hardmade—vibrant, young at heart, self-aware, and always open to trying something new—shows no signs of slowing down. This time, she's introducing a trio of distinctive flavor creations:
- Cherry Choco – rich cherry notes with a hint of chocolate.
- Creamy Mango 0.0% – tropical, creamy, and alcohol-free.
- Lychee Aloe – an exotic, refreshingly unexpected combination.
+ Video
Credits
Client: Hardmade, Asahi
Agency: VML
Creative Group Heads: Mateusz Reiss, Kuba Kiraga
Copywriter: Michał Stalmaski
Client Service: Adrianna Dytman
Copywriter: Michał Stalmaski
Client Service: Adrianna Dytman